Index.Recognition Underscores Sugar’s Role in Helping Organizations Transform Business Through Connecting i2i With CustomersĬUPERTINO, Calif.
#Barton goldenberg crm book software#
Appendix C: Software Categories, Vendors, and Pricing.
Appendix B: Sources to Assist in CRM Software Selection. Appendix A: ISM's Top 30 CRM Software Selections. Integration of CRM, E-CRM, and M-CRM Applications. XML, Wireless, and Voice Recognition Technologies. Customer Contact Centers and Self-Service. Application Service Providers (ASP): An Overview. What Is Knowledge Management? Developing a Knowledge-Based CCC. Key Issues Related to Consistent Customer Service across Channels. Leading Vendors That Offer Consistent Customer Service Products. Benefits of Consistent Customer Service Across Channels. Ensuring Consistent Customer Service across Channels. Why Is E-Service Important? Who Provides E-Service Solutions? Customer Self-Service. What Is E-Business? Where Is E-Business Going? Summary. The Necessity of Training, a Good Help Desk, and Effective Systems Administration. Step 3: Integrate Legacy and Third-Party Information Systems. Step 2: Set Up an Effective CRM Project Management Team. Step 1: Prepare for Your CRM Implementation. Eight Key Implementation Issues for Effective CRM Systems. Manage Your Communications to All CRM Initiative Participants. The Importance of CRM Project Communications. The 12-Question Software Vendor Evaluation Test.
#Barton goldenberg crm book how to#
How to Write Your Systems Specifications Document. User Friendliness/Support Requirements for Your CRM System. Technical Features Requirements for Your CRM System. Business Functional Requirements for Your CRM System. Components of an Effective CRM Software Selection Process. CRM Software Selection and Implementation Roadmap. Step 3: Gain Top Management Support and Commitment. Step 2: Determine the Functions to Automate. Step 1: Organize Your Project Management Team. A Blueprint for Effective Customer Relationship Management. Enterprise/Satellite Server Architecture. Application Server/Framework Architecture. Increasing Availability of Supply Chain Management Functionality. Increased Capability for Lead Management.
Increasing Availability of Customer Lifetime Value Tools. Increased Integration with GIS in CRM Solutions. Increased Use of Analytical Tools in CRM Solutions. Movement Toward CRM Solutions with Web-Based Architectures. Increasing Product and Marketing Focus on the Small to Mid-Market Niche. Increased Consolidation and Mergers among CRM Vendors. The 10-Step Approach to Formulating a Successful CRM Strategy. Integrating People, Process, and Technology. Successful CRM: Getting the People, Process, and Technology Mix Right. Customer Relationship Management (CRM)-An Overview Butting Life Cycles. The book also includes detailed chapters on security, international deployments, and on CRM's future directions - as well as a detailed analysis of 15 leading CRM packages. He demonstrates how CRM can be used to promote e-Business, e-Services, and e-Marketing how to cleanse customer data and integrate CRM with knowledge management systems how to leverage ASPs to solve CRM problems and much more. Goldenberg next offers a detailed 10-step blueprint for effective CRM, covering software selection, specifications, vendor choice, project management, implementation challenges, training, support, system administration, and more. You'll walk through customizing a CRM strategy for your enterprise and evaluating today's latest CRM technologies reviewing your existing customer-related business processes identifying goals and more. Goldenberg starts with a clear, useful overview of CRM's goals, and the key "people, process, and support" elements associated with successful deployments. Drawing on his experience with over 300 enterprise-class deployments, CRM Magazine columnist Barton Goldenberg offers a start-to-finish implementation blueprint that encompasses every area of the business that touches the customer: marketing, sales, customer service, field support, and beyond.
In CRM Automation, one of the world's leading CRM implementers gives business and technical decision-makers the hands-on guidance they've been searching for.
0 kommentar(er)
